Here It Goes, OK Go: A Comprehensive Guide
When it comes to innovative music videos, OK Go stands out as a beacon of creativity. Their video for “Here It Goes” is no exception, blending artistry with technology to create a visual spectacle that has captivated audiences worldwide. Let’s dive into the various dimensions of this iconic piece of work.
The Music Video
The “Here It Goes” music video was released in 2006 and quickly gained popularity for its unique concept. The video features the band performing the song on a treadmill, with the camera capturing their movements in slow motion. This innovative approach to music video production has since become a staple in the band’s discography.
The Concept
The concept behind “Here It Goes” is simple yet genius. The band members are seen running on treadmills, their movements synchronized with the rhythm of the song. The slow-motion effect makes their movements appear fluid and almost dance-like, adding an extra layer of visual interest to the performance.
The Making of the Video
The making of the “Here It Goes” music video was no small feat. The band worked closely with director Trish Sie to bring their vision to life. The video was filmed in a single take, with the band members running for approximately 30 minutes. The slow-motion effect was achieved by filming at 300 frames per second, which was a groundbreaking technique at the time.
The Technology
The technology used in the “Here It Goes” music video was cutting-edge for its time. The slow-motion effect was achieved using a high-speed camera, which was a rarity in the music video industry. The video also utilized a special treadmill that allowed the band members to run in place while maintaining a consistent pace.
The Impact
The “Here It Goes” music video had a significant impact on the music industry. It showcased the potential of combining music with innovative visual techniques, inspiring other artists to experiment with their own music videos. The video also won numerous awards, including a Grammy for Best Short Form Music Video.
The Legacy
The “Here It Goes” music video has left a lasting legacy in the music industry. It has become a symbol of creativity and innovation, inspiring artists and filmmakers alike. The video’s influence can be seen in countless music videos and films that have followed, making it a timeless piece of art.
The Band’s Response
OK Go has always been known for their innovative approach to music and art. The band members have expressed their pride in the “Here It Goes” music video, acknowledging its significance in their career. They have continued to push the boundaries of music video production, releasing other groundbreaking videos such as “This Too Shall Pass” and “The One Moment.”
Table: Awards and Nominations
| Award | Year | Result |
|---|---|---|
| MTV Video Music Awards – Best Direction | 2006 | Nominated |
| MTV Video Music Awards – Best Editing | 2006 | Nominated |
| MTV Video Music Awards – Best Art Direction | 2006 | Nominated |
| Grammy Awards – Best Short Form Music Video | 2007 | Winner |
In conclusion, the “Here It Goes” music video by OK Go is a testament to the power of creativity and innovation in the music industry. Its unique concept, groundbreaking technology, and lasting impact have solidified its place as a classic in the world of music videos.
