Here It Goes Again: OK Go’s Extraordinary Journey
When it comes to innovative music videos, OK Go stands out as a beacon of creativity. Their unique approach to visual storytelling has captivated audiences worldwide. If you’re ready to dive into the fascinating world of OK Go, here it goes again.
Formation and Early Days
OK Go, an American rock band, was formed in 1998 in Chicago, Illinois. The band consists of Damian Kulash (vocals, guitar), Tim Nordwind (bass), Dan Konopka (drums), and Andy Ross (guitar). Their early days were marked by a blend of indie rock and punk influences, which would later evolve into their signature sound.
Breakthrough with “Here It Goes Again”
OK Go’s breakthrough came with their 2005 music video for the song “Here It Goes Again.” Directed by Trish Sie, the video featured the band members performing a series of complex dance routines on treadmills. The video became an instant hit, earning them a Grammy Award for Best Music Video.
| Year | Music Video | Achievement |
|---|---|---|
| 2005 | Here It Goes Again | Grammy Award for Best Music Video |
| 2006 | Get It Together | MTV Video Music Award for Best Rock Video |
| 2010 | This Too Shall Pass | Grammy Award for Best Music Video |
Innovative Music Videos
OK Go is renowned for their innovative music videos, which often push the boundaries of traditional video production. Some of their notable videos include:
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“This Too Shall Pass” (2010): The video featured a Rube Goldberg machine, a complex contraption that was meticulously designed and built for the shoot.
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“White Knuckles” (2012): The band performed a high-wire routine on a tightrope suspended 20 feet above the ground.
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“Neon Lights” (2014): The video showcased a series of intricate light displays, created using LED lights and a custom-built rig.
Collaborations and Projects
OK Go has collaborated with various artists and brands over the years. Some of their notable collaborations include:
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Google: The band created a series of interactive music videos for Google’s Chrome browser.
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Target: OK Go produced a series of music videos for Target’s “A Bullseye View” campaign.
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Red Bull: The band collaborated with Red Bull on a series of extreme sports-themed videos.
Impact and Legacy
OK Go’s innovative approach to music videos has had a significant impact on the music industry. Their videos have inspired countless artists to experiment with new forms of visual storytelling. Moreover, their commitment to creativity and innovation has earned them a dedicated fan base and numerous awards.
As you explore the extraordinary journey of OK Go, remember that their success is a testament to the power of creativity and the importance of pushing boundaries. Here it goes again, and we can’t wait to see what they come up with next.
