OK Go Here It Goes Again: A Deep Dive into the MTV Music Awards Performance
When it comes to innovative and visually stunning performances, OK Go has always been at the forefront. Their 2010 performance at the MTV Music Awards, aptly titled “Here It Goes Again,” is a prime example of their creative prowess. Let’s take a closer look at this iconic performance from multiple dimensions.
Performance Concept
The “Here It Goes Again” performance was a reimagining of their hit music video of the same name. The concept was simple yet groundbreaking: a Rube Goldberg machine that played out the entire song. The band members were dressed in white suits and performed on a set that was a maze of intricate machinery.
Visual Stunt
The most talked-about aspect of the performance was the visual stunt. OK Go had a series of 12 treadmills set up in a circular pattern. The band members had to run in place on the treadmills while playing their instruments. The result was a mesmerizing and almost surreal visual experience.
| Instrument | Band Member | Role |
|---|---|---|
| Drums | Tim Nordwind | Lead Drummer |
| Bass | Dan Konopka | Lead Bassist |
| Keyboard | Andrew W.K. | Keyboardist |
| Lead Vocals | Damian Kulash | Lead Vocalist |
Technical Aspects
The performance was a marvel of technical ingenuity. The treadmills were synchronized to the beat of the song, and the band members had to maintain a consistent pace to keep the music flowing. The set was designed by the band members themselves, and it took months of planning and coordination to bring the concept to life.
Reception and Legacy
The “Here It Goes Again” performance was a massive hit. It received widespread acclaim from both critics and fans alike. The performance was nominated for several awards, including Best Direction and Best Editing at the MTV Video Music Awards. It also won the Grammy Award for Best Music Video.
More importantly, the performance has left a lasting legacy. It has been widely imitated by other artists and has inspired countless creative endeavors. The performance has become a symbol of innovation and creativity in the music industry.
Impact on OK Go’s Career
The “Here It Goes Again” performance was a pivotal moment in OK Go’s career. It propelled them to international fame and solidified their reputation as a band that pushes the boundaries of music and performance. The performance has been a key part of their live shows, and they continue to incorporate innovative elements into their performances to this day.
Conclusion
The “Here It Goes Again” performance at the MTV Music Awards is a testament to OK Go’s creative genius. It was a groundbreaking performance that pushed the limits of what could be done on stage. The performance has left a lasting impact on the music industry and has inspired countless artists to think outside the box. It is a performance that will be remembered for generations to come.
